Google released today “Google Related“, a beautiful, well-implemented Chrome extension that let’s you see interesting content relevant to what’s on the page you’re viewing, right where you’re viewing it:
In many ways this reminds me of a project we did at Yedda (now AOL Answers) with the Toolbar team at AOL back in 2009.
We created a bar that popped from the bottom of the page you’re viewing (hence the name Popbar. duh!), from which you could ask questions (duh!) about the page’s content and to see what other people asked:
This was actually deployed with the AOL Toolbar team in one of the AOL toolbars, and generated high levels of engagements with users.
If you are into over-engineering yourself, I am sure you will have a blast going through the 19 pages of the JASPAX specification. Few things are as sad as a generic specification that covers a thousand use-cases but gets implemented by one, single implementation:
In case you are wondering, no, I have no idea what JASPAX was supposed to stand for.