The New York Times published today an editorial calling for “exploring ways to ensure that the editorial policy guiding Google’s tweaks is solely intended to improve the quality of the results and not to help Google’s other businesses”.
Their reasoning is as follows:
“Google handles nearly two-thirds of Internet search queries worldwide. Analysts reckon that most Web sites rely on the search engine for half of their traffic. When Google engineers tweak its supersecret algorithm — as they do hundreds of times a year — they can break the business of a Web site that is pushed down the rankings.”
The article concludes:
“Google provides an incredibly valuable service, and the government must be careful not to stifle its ability to innovate.”
“If Google is to continue to be the main map to the information highway, it concerns us all that it leads us fairly to where we want to go.”
Google is such an obvious target for this. Earlier this year, European regulators launched an inquiry asking Google to reveal its search ranking algorithm.
Funny how no one is aiming the same questions at Facebook though. Continue reading